Weekly Highlights #18
5 things I found interesting, fun or useful this week.
📚 Book
Poor Charlies Almanack
Charlie Munger understood that to solve real-life problems, you had to have a readily available collection of tested mental models in your head. Isolated facts alone might make you sound smart but they won’t help you solve problems.
"What is elementary, worldly wisdom? Well, the first rule is that you can't really know anything if you just remember isolated facts and try and bang 'em back. If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head. And you've got to array your experience― both vicarious and direct-on this latticework of models."
- Charles T. Munger
Get it here (I make a small commission and you get to support your favourite newsletter): Poor Charlie's Almanack
📜 Articles
This is a great article from Stefano Miele, who writes the Good To Know newsletter. This piece will make you think twice about seeking advice.
Have you checked out my article on ‘How To Be A Sales Guru’ yet?
Gary Halbert made tens of millions selling by email and much more for his clients. He wrote 25 letters to his son when he was in prison and in this article I discuss the single most important thing to remember if you sell products online.
How To Be A Sales Guru: The Gary Halbert Way
You’re sitting there on a quiet Sunday afternoon when an overwhelming feeling of motivation, agency and excitement overcomes you.
🎧 Podcast
I love stories from the great Polar Expedition era. In this episode, Dan Snow discusses Scott’s fateful attempt at reaching the South Pole. Grab a seat and get comfy because this is brilliant.
💭 Quote
"That is what it means to say that nothing but action solves practical problems, and action occurs only in the world, not in books."
- Charles Van Doren, Mortimer J. Adler
❓ Question
Something i’ve been thinking about a lot this past few weeks- who is my my target audience? It always feels so grey and murky and 62 articles in I feel i’m still trying to figure it out. So this weeks question is:
How have you (if you have) identified your target audience to write to here on Substack or elsewhere?
Until next time, Karl (The School of Knowledge).
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Photo by Jygen Dechavez: https://www.pexels.com/photo/ice-arch-on-the-sea-14476465/
The old target audience question. Not easy. I would tell you mine if I could pare it down into actual sentences!