The School of Knowledge

The School of Knowledge

The Case Library

Why Great Returns Attract Terrible Capital

A parable about market cycles, vulture investors, and the holiday armadillo

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The School of Knowledge
Dec 07, 2025
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Shepsi Max are in the beverage industry, which has been run by two big companies for generations. The returns are predictable, stable, safe. But, CEO Mr J. Skellington sits down one early November ev…

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