It's well written with nice examples from Robert Cialdini. I do think manufactured scarcity is one of the bedstone of modern marketing. Behaviour science textbook explaine at length on how this works. Fascinating stuff. Thanks for sharing!
Great article. I’ve fallen for the online course clock countdown trick 2 times. Two times! And I haven’t finished either course. My credit card was mad at me.
I recently felt the FOMO when we were looking at property and someone else showed at the same time. The realtor booked us just like you said. We didn’t buy, but I felt it.
It’s very easy to fall for. Before I was in the supermarket and I seen some discounted sushi. Once the lady who was looking at them decided not to buy I picked one up. She then went back after seeing me buy one and picked the other up 😂
It's well written with nice examples from Robert Cialdini. I do think manufactured scarcity is one of the bedstone of modern marketing. Behaviour science textbook explaine at length on how this works. Fascinating stuff. Thanks for sharing!
Thank you, I appreciate you taking the time to comment.
I am procrastinating.
Great article. I’ve fallen for the online course clock countdown trick 2 times. Two times! And I haven’t finished either course. My credit card was mad at me.
I recently felt the FOMO when we were looking at property and someone else showed at the same time. The realtor booked us just like you said. We didn’t buy, but I felt it.
It’s very easy to fall for. Before I was in the supermarket and I seen some discounted sushi. Once the lady who was looking at them decided not to buy I picked one up. She then went back after seeing me buy one and picked the other up 😂
Great summary on the scarcity principle and how we all get trapped into a false sense of scarcity.
The question is do you really desire the item or is the scarcity principle at play!